Intertextuality

this video of Ja rule and ashanty has intertextuality with the film grease and the song 'you are the one that i want'. see the video http://www.youtube.com/watch?v=zHFbhhi_XVc

the lighting in both of the videos is same but in the newer version towards the ending night falls.

the camera shots are similar to the film, the film has long shot in the beginning of the song is also a long shot. but some of the shots are not similar the characters are doing the same action the original grease but the camera angle and the shots have changed.

this shot has in intertextual reference to the movie. we the side shot of someone having a go at the hammer thing.

in the film the character of sandy wears a similar costume to ashanti in the music video which has intertextuality by the costume. not only Snady and ashanti wear the similar costume its also ja rule and danny wear the similar costume with the dark t-shirt underneath and a white jumper thing over it.

this has an intertextual reference. in this shot we see both ja rule and danny take there shirt off.

intertextuality helps audience relate to the newer text. the new video would appeal to some one who watched grease and therefore automatically become there secondary audience.