this video of Ja rule and ashanty has intertextuality with the film grease and the song 'you are the one that i want'. see the video http://www.youtube.com/watch?v=zHFbhhi_XVc
the lighting in both of the videos is same but in the newer version towards the ending night falls.
the camera shots are similar to the film, the film has long shot in the beginning of the song is also a long shot. but some of the shots are not similar the characters are doing the same action the original grease but the camera angle and the shots have changed.
this shot has in intertextual reference to the movie. we the side shot of someone having a go at the hammer thing.
in the film the character of sandy wears a similar costume to ashanti in the music video which has intertextuality by the costume. not only Snady and ashanti wear the similar costume its also ja rule and danny wear the similar costume with the dark t-shirt underneath and a white jumper thing over it.
this has an intertextual reference. in this shot we see both ja rule and danny take there shirt off.
intertextuality helps audience relate to the newer text. the new video would appeal to some one who watched grease and therefore automatically become there secondary audience.
the theory of feminist refers to Sexually objectification of women. were women are seen as objects.
type
this music video is a performance video because it has the artist performing with the lyrics and the beat of the music which amplifies the lyrics and the music. its is also an conceptual video because its cross cutting between the performance and the conceptual part of the music video. i also thing that the music video has some elements of narration because first we see her in the bath tub then se gets taken away and forced to dance so ti thing is fare to say it has some narrative.
mise-en-scene
costume: lady gaga being lady gaga the costume is very reviling but its not as someone is making her do it. it uses exhibitionism which shows her body. is some shots the costume is not reviling any skin but it is showing her figure. in the opening of the video we see her and lots of other people but she stands out because all the men are wearing black all the women are wearing white and she is wearing gold. its an interesting choice because she is portraying women as innocent withe the choice of colour. and men as evil with the black and piercing and the tattoos.
props: the coffins at eh beginning of the video where the women are coming out of which starts to show the women stepping up.
lighting: in the opening of the music video there is a lens flair. then through out the video the lighting is quiet high key. towards the end of the video the lights switch off after her performance.
cinematography: often the camera person uses the rule if thirds to bring lady gaga in attention of the audience by making them focusing on her. there are lots of close up shots of her called beauty shots. which again brings the artist in focus and often the face of the artist fills the shot.
editing: when she is standing there and lots of diamonds are surrounding her its either the invisible thread or they are using an special effect in which you have lots of camera (baring in mind with the 180 rule) around the person and they shoot at the same time in which when edited and put together all the footage from the cameras we see the object at the same place but all the way around this technique was developed by the director the the film matrix and it used there a lot.
lady gaga doesn't portray women and her self as sexual objects instead she is trying to break this barrier of women considered week and helpless. but in this video she is shown as a sexual object but at the ending of the video she kills the man showing that women should stand up. the shot above shows her sitting on a thrown. this goes against the theory of intertextuality as it doesn't show her as a sexual object.
This is a music performance by VOCAOID called carameldasnen and it's a remix of its original version by a Swedish band called SUPERGOTT and its famous in Japan where the vocaliods are from. This video illustrates the music lyrics which is about dancing and joining in with the music
This video is similar to Beyonce’s single ladies because the artist wants other people to copy the performance.The target audience have made different their own version of the video by coping Beyonce’s dance. Its same with this. Both of the videos have same camera shots and movement which is long shot which makes the audience want to copy the performance of the artist. This dance called UMA UMA is famous in Japan, in which the performer positions their hand on above there head like cat’s ears and opens and closes with the tempo of the music, whilst moving there hips at the same time.
The camera shots are long shots, which makes the audience focus on the performer and their performance. The camera keeps the performer in the centre of the shot connoting that the performer is the main objective. There are a few camera movements as denoted in the video from front view to side showing what you should be doing if you are going to perform it. There is also a beauty shot of the performer (Miku) when the camera moves in to her face.
The primary target audience for this are Japanese girls. Aged 14 to 25. Interested in electric music, reads manga and watch anime. Secondary audience could be westerns. Both female and male because in anime you also have sex appeal.Aged 14 to 16-17. With the same hobbies and interests.
There are not many shots edited but just a few. Such as from a long shot to a close up. But then again the whole video is made out of animation which is kind of a technical job.
This video is by Sean Kingston Called Beautiful and it's a conceptual video because it switches back and forth in time. The video doesn’t really make any sense because in the beginning you have him singing and then everyone is in the cafeteria dancing., and the girl looking at him. The video has some elements of performance because they were all dancing and we had him performing the lyrics. The music video amplifies the music as the song is about beautiful girls and in the video there were lots of girls dancing.
In the aspect of performance some of the camera shots were long shots showing the audience the retro kind of dancing and showing us the location in the mise-en-scene. We denoted some beauty shots of the artist connoting that he is important. With some beauty shots they have used shallow focusing which make him stand out.
The primary target audience of this music video could be male from 15 to late 20ies interested in this kind of music girls because the song is about girls. Could in from a black ethnic background because the artist is black. The secondary audience could be white male from around the came age.
During the editing they have used some effects which gives the video an aged effect. We denote lines on the screen and colours look a bit off. There costume in mise-en scene are sort of retro adding more to the effect of aged film. The pace of the editing goes with the tempo of the music.
This is a music narration by a Japanese band called flow and the track is called DAYS.The music is about time, ambitions and memories passing by. The music video illustrates the lyrics and tells us what the song is about but in some ways its also contradicts because the song is about memories and feelings which aren’t really shown in the video. The narration is in linier order.
This video also had some elements of performance, which amplified the lyrics as they were saying them out. The them of the video was ‘future’
There were some beauty shots of the band against the wall, as they were performing the lyrics. The video opens with the long shot of the narration and the band playing over the instrumental part of the music and closes in to the beauty shots. There are cut aways of the band and the narration. All of the time the location stays the same connoting continuousness.
The primary target audience of this music video are teenage Japanese girls who like to listen to indie rock music with the interest of watching anime because the band has also been featured in anime openings such as code geass and one piece. The secondary audience of this music video are western female and male who are interested in indie rock, pop rock and may be heavy metal because the band also play heavy metal.
In editing the only seemed to used cuts. At few points they used green screen such as the scene where the robot saves the little girl from fire. Most of the video is in black and white but some of the key objects are in color. Such as the colour of the flower, which the little girl gives to the robot indicating that the object is important. To keep with the black and white theme the characters are dressed in black and white also. In editing they used flashes between the cut aways of the band and the narration.
This music video illustrates and amplifies the music of the artist as the narration kind of shows what the lyrics of the music are about
