Conceptual

This video is by Sean Kingston Called Beautiful and it's a conceptual video because it switches back and forth in time. The video doesn’t really make any sense because in the beginning you have him singing and then everyone is in the cafeteria dancing., and the girl looking at him. The video has some elements of performance because they were all dancing and we had him performing the lyrics. The music video amplifies the music as the song is about beautiful girls and in the video there were lots of girls dancing.

In the aspect of performance some of the camera shots were long shots showing the audience the retro kind of dancing and showing us the location in the mise-en-scene. We denoted some beauty shots of the artist connoting that he is important. With some beauty shots they have used shallow focusing which make him stand out.

The primary target audience of this music video could be male from 15 to late 20ies interested in this kind of music girls because the song is about girls. Could in from a black ethnic background because the artist is black. The secondary audience could be white male from around the came age.

During the editing they have used some effects which gives the video an aged effect. We denote lines on the screen and colours look a bit off. There costume in mise-en scene are sort of retro adding more to the effect of aged film. The pace of the editing goes with the tempo of the music.