Narrative

This is a music narration by a Japanese band called flow and the track is called DAYS. The music is about time, ambitions and memories passing by. The music video illustrates the lyrics and tells us what the song is about but in some ways its also contradicts because the song is about memories and feelings which aren’t really shown in the video. The narration is in linier order.

This video also had some elements of performance, which amplified the lyrics as they were saying them out. The them of the video was ‘future’

There were some beauty shots of the band against the wall, as they were performing the lyrics. The video opens with the long shot of the narration and the band playing over the instrumental part of the music and closes in to the beauty shots. There are cut aways of the band and the narration. All of the time the location stays the same connoting continuousness.

The primary target audience of this music video are teenage Japanese girls who like to listen to indie rock music with the interest of watching anime because the band has also been featured in anime openings such as code geass and one piece. The secondary audience of this music video are western female and male who are interested in indie rock, pop rock and may be heavy metal because the band also play heavy metal.

In editing the only seemed to used cuts. At few points they used green screen such as the scene where the robot saves the little girl from fire. Most of the video is in black and white but some of the key objects are in color. Such as the colour of the flower, which the little girl gives to the robot indicating that the object is important. To keep with the black and white theme the characters are dressed in black and white also. In editing they used flashes between the cut aways of the band and the narration.

This music video illustrates and amplifies the music of the artist as the narration kind of shows what the lyrics of the music are about