cross media promotion

this is a CD cover from the j pop/rock band. its a single track called remember. the bands persona is represented with casual clothing even though most of the rock band go for the convention visual kei (gothiky dressing) look but because the band does some soft music as well they went with more simpler clothing which goes with the style of there music. every one in the band os looking towards the side accept form the person in the middle and the one next to him which connotes that they are the lead in the band. the back ground is very plain its in white which tells there starpersona. almost all of them are wearing something black which shows the aspect of rock and its conventional to its genre. the typography of the CD cover is in black representing them very simple and its in the font which people use everyday and it goes with everyday costume in mise-en-scene.

(click to go to the web page)

this is the band's website its also reflects there starpersona which is simple but with a little rocky edge. the background of the web page is back which tells there rocky side. there are white splats in the top which is conventional to punk. the name is in white which has a contrast to the background it makes there name stand out. the header of the web page is an advert to there new singles and albums. the color scheme is very rock like.

this is a performance, narrative and its a conceptual music video. because in the beginning of the video the lead says his head hearts and then it goes back in the narrative line when they were performing. it has performance because the band are performing there music. it also has elements of conceptual because of "visions" he has when he gets knocked out. just like in there web page it was a bit like rock with the colors, in this video the lighting and the back drop was back which refers to the genre of there music which is kind of like pop rock. its conceptual because in this visions he sees weird things like every one was half fish and every one is the judge and they are doing PE. at the end of the performance we seethe same typography which we see in the CD cover.

conclusively we found out that all three medias have a clear link with the genre shown by the band's costume and the colors. plus the typography is the same in the music video and the CD cover.